Breakdown Cover
Traditional breakdown cover charges you every year whether you break down or not, then puts you in a queue when you do. Hard Shoulder flips that: no membership, no renewal — just the nearest verified recovery operator or mobile tyre fitter, dispatched when you actually need one.

No — it's the alternative to it. There is no annual policy, no membership number and no renewal. You download the app, and if you break down you request help and pay for that call-out only.
It depends how often you break down. If you rarely call anyone out, paying per incident avoids years of premiums; if you use recovery frequently, a traditional policy may suit you better. You can also use Hard Shoulder alongside existing cover when your policy won't respond quickly enough.
Many drivers use Hard Shoulder when their provider quotes a long wait, when the fault isn't covered by their policy, or when they need a mobile tyre rather than a tow.
The provider network covers mainland UK, including motorways, A-roads, home addresses and workplaces, 24 hours a day.
No, but downloading the app in advance saves several minutes at the roadside when you actually need it.